The mission of Ittehad is to be:

• A Company built on sound financial footings that achieves excellent operating results through efficiency and cost control

• A Company that consistently benefits its stakeholders through enhanced quality and profitability

• A Company that achieves a high level of customer care service by providing quality products and positive feedback

• A Company that provides excellent working environment to its employees that assists in enhancing their strengths and abilities, create cultures that foster motivation and promote individual growth

• A Company that contributes towards a good corporate citizenship and sets highest standards in serving the society